The Agricultural Media Summit is the largest gathering of agriculture's top writers, editors, photographers, publishers and communication specialists in the United States. Because of our donors every year, we are able to send students to attend this great event and grow in our agricultural communication knowledge and experience.
Student Rebecca Ahrendsen, and academic advisor Virginia Hanson, were able to attend the Agricultural Media Summit this past summer in Kansas City, Missouri. Rebecca and Virginia were able to network and connect with many different industry professionals. They brought tons of valuable information back from their experience there and were able to share with the rest of the agricultural communicators of tomorrow.
Rebecca shared a few things she learned while in attendance at Agricultural Media Summit:
1. Network, network, network!
Ag Media Summit taught me an incredible amount of agricultural communications tactics that I am eager to utilize throughout my career. Nonetheless, I would definitely have to say that networking is an amazing interpersonal communications skill that will truly take young professionals so far. I took some time to introduce myself to fellow ACT club members around the nation and learn more about their experiences at Ag Media Summit. It was so useful to hear about their collegiate and professional opportunities in the agricultural communications field. Overall, just remember to put yourself out there and meet others.
2. Keep your creativity flowin’
Several of the sessions I attended focused on creativity and having fun with whatever materials you maybe designing. Of course, it is always important to stay on brand regarding specific corporation’s policies. For instance, Nicole Erceg, Assistant Director of Communications at Certified Angus Beef, brought to life an array of branded design examples that obtained her personal creativity, as well as stuck to the Certified Angus Beef brand guidelines. Erceg spoke to the point that a creative and concise design template can not only save you time, but can catch the eye of your audience. Needless to say, after this session I was not only feeling inspired, but also fired up to complete quality work.
3. Social media doesn’t have to be difficult
It seems that everyone and their mother is on social media these days and as agricultural communicators it is important to use that to our advantage. Nicole Erceg gave even more insight into social media usage from a corporate standpoint. She stated that batch work and style guides can immensely help social media users. When it comes to batching designs, Nicole uses a consistent template that also follows the style guide. This ensures that each post is attractive in both looks and core content. Presets in Adobe Photoshop are something that Nicole uses to her advantage as well when creating content.
Examples of sessions attended:
- So You Have a Podcast, Now What?
- Into to Infographics
- Stand Out on Social Media with Design that Delivers
- Master the Art of Storytelling
- Elevating Excellence in a Cynical World
These sessions were presented by communications specialists in organizations like Certified Angus Beef, Wylie Communications Inc., and Corteva Agriscience.
Rebecca came back with a worthwhile experience. She explained how she made so many different connections throughout the industry and was able to apply her experience to her summer internship at John Deere.
ACT is so grateful for our amazing donors in making this possible and cannot wait to send students to Agricultural Media Summit in 2020.