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The Fashion Show 2021

Raised toward our $30,000 Goal
334 Donors
Project has ended
Project ended on March 05, at 07:00 PM CST
Project Owners

Thank You!

April 20, 2021

We wanted to send out another “Thank You” for your support for The Fashion Show 2021! It was not the year anyone was expecting, but it gave us a new and creative perspective for the organization. We had an amazing time planning and executing our shows in a new way, and we hope you all enjoyed watching! We hope to see you all at the Fashion Show 2022 on April 9th, 2022.

The Fashion Show 2021 is HERE!

April 15, 2021

Let the excitement begin! We are so excited to be able to have not one, but TWO runway shows this year! This weekend is what we have all been waiting for and we hope you are all as excited as we are! The Fashion Show 2021 team has worked extremely hard and diligently to hold our events during COVID-19 and we could not do it without your support. Our organization is extremely thankful for your trust throughout this year’s planning process. 


Whether you are watching the show at Reiman Gardens, one of our watch party locations on campus, or the comfort of your home - thank you for supporting The Fashion Show 2021, enjoy!


Below are the livestream links for our Friday and Saturday shows at 7 PM.


Friday -


Saturday - 

Guest Designer Pop Up Shop

April 14, 2021

Due to our runway show starting at 5:30 PM on both nights, the Guest Designer Pop-Up shop will now be 12-2 on Saturday, April 17th in the 2320 lobby. Please bring cash, have Venmo and PayPal ready to use. 

Night Dive Swim and Wanderlust will have products to purchase from their companies. Gretchen Bohling Designs will have marketing information about her business. TFS will have our 2021 merchandise for sale at the pop up as well. See you there!

The Fashion Show 2021 Urgent Update

April 14, 2021

We are so excited to be on the runway in a few short days! Due to weather conditions on Friday and Saturday night, we have made the executive decision to move our in-person show times earlier in the day. If you plan on attending The Fashion Show on either night, the show will now begin at 5:30 PM and doors will open at 4:30 PM at Reiman Gardens. Please dress accordingly for the weather if attending the in-person show.

If you are planning on watching our livestream, either on campus or at home, the livestream will still be posted at 7PM on both nights. The links can be found here: 

TFS Guest Designers Events

April 12, 2021

We are so excited to have 3 Iowa based companies a part of The Fashion Show 2021 as our Guest Designers! Throughout the week we have them involved in interactive campus lectures, a pop-up shop, and showcasing their designs on the runway. Here is the list of public events Wanderlust, Night Dive Swim, and Gretchen Bohling Designs have planned throughout Fashion Week.


If you are interested in attending any Guest Designer events in-person or virtual, please email about attending. We are accommodating room capacities and social distancing for all of our events. There is a google form to maintain room capacities and attendance numbers. The pop-up shop is open to the public, please make sure to bring cash if planning to purchase any items.


Tuesday, April 13th

Wanderlust Campus Lecture

Lebaron 1210, 5-6 PM


Thursday, April 15th

Gretchen Bohling Designs Campus Workshop

Lebaron Conference Room, 12-4 PM

*Personal Sewing lessons, bring your sewing machine & some repurposed garments


Saturday, April 17th

Guest Designer Pop-Up Shop

2320 Lobby, 2-4 PM

Fashion Week 2021

April 10, 2021

Fashion Week is about to kick off with lots of events happening on campus! Our Fashion Week directors (Lauren Niehm, Genesis Ramos, Rachel Larkin, and Elizabeth Day) have been working hard to plan these events leading up to the shows. 


Monday starts off on the South Campanile Lawn (by Parks Library) with Selfie Stations. Stop by 11 am - 2 pm to snap some pics to promote TFS 2021. Bouquet for a Day is Tuesday’s event, where students can make their own flower bouquets. This event will take place at the South Campanile Lawn (by Parks Library) 10 am - 1 pm. On Wednesday, students have the time to relax at the Movie on the Patio, where they will be showing the movie “The Intern.” The movie will be showing at the Edge’s outdoor patio. Come get cozy & comfy! Bring a blanket and pillow if you wish. To finish off Fashion Week, therw will be an online baking class with Chef Ken, Alpha Delta Pi’s house Chef. This allows students to attend from the comfort of their home to learn a few baking skills from Chef Ken, a zoom link will be provided the week of the show on our social media platforms. 


Make sure to stop by & check out these fun, interactive events! 

Lora and Russ Talbot ISU Fashion Show Merchandising Scholarship

April 05, 2021

Each year, The Fashion Show hosts the Lora and Russ Talbot ISU Fashion Show Merchandising Scholarship. For the case study, we partner with a company that is looking for a solution to one of their internal problems. Students in the AMD program are presented with the company's problem and their goal is to come up with a solution for the company. We are excited to announce our 2021 Merchandise Case Study is presented and judged by Jaz It Up, a local clothing boutique located in Washington, IA. 


The winner will be awarded a $2,000 scholarship and will be announced at our event, Fashion’s Night Out, Thursday, April 15th at the Student Innovation Center.

FundISU Incentives

March 31, 2021

Hello Friends of the Fashion Show!

Our show is quickly approaching and we are so excited to see everything come together on the runway! We are finalizing our fundraising incentives for our donors. If you received any incentives, we will have your items at our shows, Friday and Saturday. Please pick up your incentives before the show or during intermission at our merchandise table. 

If you are not able to attend our show or will be watching remotely, we will send out your incentives the week of April 19 - 23. 

Merchandise Sales

March 19, 2021

Our merchandise is live and available to purchase HERE! The Fashion Show merchandise sales includes our 2021 Collection, 2020 Collection and Vintage Collection. This year, we are working with Innovate 1858 to sell our merchandise on an online platform. You can order the items online, have them shipped to you or pick them up at the campus store. Accessories such as stickers, face masks, baseball hats, tote bags, and pins will be sold in the physical store and online platform. TFS apparel will be available in store during our Fashion Week, April 12-16th. 


Innovate 1858 is a student operated retail store that is overseen by the Apparel, Event, and Hospitality Management Department in the Student Innovation Center. The store is developed and operated by Iowa State’s Apparel Merchandising and Design students and faculty. The store gives students the experience of work hands-on in a retail environment.


We are thrilled to partner with Innovate 1858 for our merchandise sales this year! TFS merchandise is available to purchase on the Innovate 1858 website now until April 30, 2021.

2021 Guest Designers

March 18, 2021

We are thrilled to announce that three of our four Guest Judges are doubling as our Guest Designers for the Fashion Show 2021! Night Dive Swim, Wanderlust, and Gretchen Bohling Designs are all Iowa native fashion companies that we are excited to showcase in our runway shows. The pandemic has hit local small businesses the most during this past year and we want to recognize their hard work and dedication during these hardships. 

In 2016 Gretchen launched her business, which is a fashion brand promoting ethical and sustainable design. At GBD she offers a private label collection of handmade to order garments, one-of-a-kind bespoke custom garments for clients hoping to have a truly unique piece, custom tailoring services for men and women ranging from basic alterations and mending to repurposing garments in a new way, and teaching private sewing lessons at her studio in downtown Des Moines. GBD provides the highest quality sustainably handmade apparel for their clients and to educate them on how to maintain an ethical wardrobe through the use of their many services that promote and embody the slow fashion movement. Gretchen is proud to create minimal fabric waste while providing a product of the highest quality in the fashion industry. Each garment is handmade with care and expert attention to detail.



In 2018, Heather Brown launched her own brand, NIGHT DIVE SWIM, with a focus on sustainability and inclusivity. “NIGHT DIVE SWIM showcases only unretouched photography, a range of models with different body types and shapes across all platforms, has extended sizing, uses biodegradable packaging for each piece and shipping, is ethically made, and all swimwear is created in regenerated nylon and recycled fibers from discarded fishing nets and nylon waste.” Heather’s brand has been sold at Aerie for the last two years and continues to grow.


Wanderlust has been owned and operated by Jennifer Coughenour for 6 years; 2021 will look much different than in the past after having to close her doors beginning of the year to help reduce overhead expenses. Jennifer still continues her dream with providing pop ups, wardrobe styling appointments and marketing services. Her passion and entrepreneurial drive continuously pushes herself along with her business to become the best it can be. People are the inspiration for everything she does. Without you, she wouldn't be able to do what she loves everyday. Giving back and spreading joy to others is what motivates her to never give up.

Thank You!

March 17, 2021

Thank you to everyone who has donated to The Fashion Show 2021! We are excited to announce our final fundraising amount, including check and cash donations, totaling $34,005! We greatly surpassed our initial goal of $30,000 and are thrilled to say this is a record breaking fundraising year for The Fashion Show. Each year, we are grateful for the overwhelming support from our donors. The Fashion Show would not be possible without your contributions! Now it's time to receive your incentives for donating, so be on the lookout for an email regarding specific incentive information!

Meet our Guest Judges

March 16, 2021

With only 31 days until The Fashion Show 2020, our Design Directors (Julia Tighe, Lauren Johnson, & Kajsa Hallberg) have been busy securing several industry professionals who will serve as our Guest Judges. In March, four Guest Judges will evaluate all student entries for The Fashion Show 2020 and award over $10,000 in scholarships! Be sure to mark your calendars for our Meet the Judges event on March 26th. 


2021 Guest Judges 



Addie Martindale is a designer, scholar, educator who received her Ph.D. from Iowa State in Apparel, Merchandising, and Design in May of 2017. Drawing from her years of industry experience in apparel product development and retail management, Addie has been teaching fashion merchandising and apparel design courses for the last 9 years. Her design work that has been internationally exhibited focuses on sustainable design practices and underserved consumers with the goal to find solutions that can both empower consumers and extend garment use longevity. Addie is currently an Assistant Professor of Fashion Merchandising and Apparel Design at Georgia Southern University.



Gretchen Bohling is a graduate of the Illinois Institute of Art - Chicago graduating in 2010 with her Bachelors Degree in Fine Arts with a focus in Fashion Design. Gretchen began her career in the fashion industry in 2008 while attending school. Working for brands including Coach and Thomas Pink, completing design apprenticeships under labels like Maria Pinto and Zamrie, attending trade shows, fashion shows, and textile markets, and styling many clients throughout her career she has developed an extremely well-rounded resume in wholesale, retail management, styling, dressing, alterations, and design. 



Heather Brown graduated from Otis College of Art & Design with a Bachelor of Fine Arts in Fashion Design. She has had numerous experiences in the fashion industry as an Assistant Designer, Design Director, and Head Designer with Abercrombie & Fitch, PacSun, and Urban Outfitters. These positions have given her a handful of experiences such as working with celebrities, launching new brands, production trips around the world, and attending photoshoots. She was a Senior Design Director with PacSun before launching her own brand, Night Dive Swim in 2018.



Jennifer Coughenour is the founder/owner of Wanderlust Fashion LLC providing fashion for wherever life takes you. After spending over a decade working in retail she loves the connection with her customers. She works with local designers, artists, and makers providing them an outlet to showcase and sell one of a kind products at pop up spaces around Des Moines. Jennifer knows what truly drives sales and repeat customers, providing multiple outlets to purchase Wanderlust Fashion and offering one of a kind locally made clothing, home décor, gifts, accessories, and so much more. Jennifer’s passion is people - showing them how powerful, beautiful and blessed they are with an outfit is magical.

Behind the Scenes

March 10, 2021

Registration is now open for the annual Behind the Scenes Day which will take place virtually on April 10th and 11th, 2021. Behind the Scenes Day is designed for prospective students to learn all about Iowa State University’s Apparel Merchandising and Design program. During these days, students will participate in workshops, hear from students about their college experiences, and learn from faculty. 


If you have any questions, please contact


How to Register: The links to register for Behind The Scenes Day can be found here: There is no charge for attending Behind the Scenes Day this year due to the event being held virtually. 

COVID-19 Updates

March 03, 2021

This year’s planning process for The Fashion Show is quite different from the past 38 years. Our directors, committee members, and models have been working very hard to plan this year’s show while following the CDC guidelines and the Cyclones Care protocols. We have been able to have all TFS students attend in-person classes on Wednesday nights, with a Zoom option available, as well as our models practicing in-person every other Sunday night. 


While trying to plan our activities throughout the semester, it has been a bit challenging. We have to consider social distancing, rooms with half capacity, virtual events, and much more that lies within the CDC guidelines. This year’s events have already started to look very unique while we are working with these restrictions. We are working to make the most of these restrictions with virtual sign ups, recorded event attendance, and virtual Zoom calls for those who cannot attend the events in-person. These outlets help us ensure we are following COVID-19 protocols to prioritize health and safety.


This year’s runway show will be held at Reiman Gardens on Friday, Aprith 16th and Saturday, April 17th at 7 p.m. This gives us the ability to hold an outdoor runway show while following CDC guidelines to keep everyone safe. Unfortunately, we will not be selling tickets to the public this year due to the limited number of attendees we can accommodate at our new venue. Our Set Design directors have been working diligently to create the best seating arrangements for our audience in order to keep everyone socially distanced. 


We will be distributing minimal seats to our directors, committee members, designers, and models in order to have friends and family there to watch in person. We will host watch parties throughout campus for family and friends to dress up and enjoy the show together in a COVID-19 safe way. TFS students will be given wristbands for their friends and family to attend the watch parties. 

For those who are not able to attend our in-person show or watch parties, our livestream will be available to everyone on our Facebook page and our official ISU website. Thank you for your understanding & support while we plan The Fashion Show 2021.

TFS 2021 Philanthropy

February 24, 2021

Our Philanthropy directors (Emily DeDonker, Natalie Rock, and Clarissa Hoffman) have been working to secure and plan our three philanthropy events for The Fashion Show 2021. We are happy to continue our past relationships with Hughats and excited to start a new relationship with The SHOP. 

 This year The Fashion Show is excited to be partnering with Hughats again! Hughats is a non-profit organization recently created by Kris Abel-Helwig, a breast cancer survivor, who had the dream of making hats to comfort those going through chemotherapy treatments. Kris not only wants to help chemotherapy patients, but she also wants to spread joy to Alzheimer’s & dementia patients, in loving memory of her late mother. Volunteers for Hughats create hats, or 'hugs,' for children and adults in need of some warming up. Our team is hoping to send over 100 hats to children cancer patients, nursing home patients, and those in hospice care. Sign up to help us on February 27th 10-3pm in the South Ballroom at Iowa State’s Memorial Union to make some Hughats!

Sign up here: 

We are proud to be partnering with Dress for Success Des Moines for the fourth year. Dress for Success is a non-profit organization that provides programs to help local women acquire jobs, retain their positions, and succeed in the mainstream workplace.  Their mission is “to empower women to achieve economic independence by providing a network of support, professional attire, and development tools to help women thrive in work and in life.” This year we will be creating a thrifting event in order to support dress for success while staying within the organization’s COVID-19 guidelines. We will be collecting donations from students, faculty, staff and the Ames community to help make this event a success. The event will be held Friday, March 26th from 10AM-3PM in the Pioneer Room in the Memorial Union. 

Along with Dress for Success, they are beginning a new partnership with The SHOP (Students Helping Our Peers). This is the local food pantry found on Iowa State’s campus that helps ensure food security with all ISU students and staff. Our Philanthropy team will be in partnership with our Fashion Week team to make this food drive possible. 

 The Philanthropy committee will be collaborating with several other Fashion Show events to collect clothes and accessories throughout the spring semester. If you have any items you would like to donate or have questions about the program, please contact

TFS Insider

February 23, 2021

The Fashion Show 2021 has launched our new TFS Insider Podcast! Hosted by our Public Relations and Marketing Directors (Carly Haaning and Elizabeth Benoit) who show an inside look of how The Fashion Show is brought together by our Producers, Directors, Committee Members, Designers, and Models. The podcast lets people who aren’t involved in TFS gain insight on Iowa State’s annual fashion show. Tune in every Wednesday for the latest episode!



Follow our podcast on Spotify! 


TFS Insider is also available on Google Podcasts, Breaker, Pocketcasts, and Radiopublic.


24 Hour Push Day Update

February 19, 2021

We'd like to extend a huge THANK YOU to everyone who donated during our 24 hour push! We exceeded our goal of $2,400, and we could not have done that without you. These donations will help cover our expenses to plan and purchase items for our Fashion Week events during the week of show. Once again, thank you for helping us during our push day. We can't wait to see how much we can raise within the next two weeks!

24 Hour Push Day!

February 17, 2021

Hello FundISU Donors! We are 16 days out from the end of our campaign and have set a goal to raise $2,400 in the next 24 hours starting at 7pm today until 7pm tomorrow! Support from donors like you is the reason we are able to produce a fashion show on the scale that we have here at Iowa State. FundISU donations account for one-third of our production costs! With that being said the $2,400 we are working to raise today could pay for hair and makeup for our 50+ models, set materials needed at Reiman Gardens, and assist our promotional events the week of show.


There are many more aspects of our show that the FundISU campaign supports and makes possible. We are so grateful for our donors like you! Thanks for your continuous support of our program. We can’t wait to see how much we can fundraise in the next 24 hours!

Theme + Fundraising Updates

February 16, 2021

We are so excited to see the momentum our crowdfunding campaign has gained in a few weeks. From all of us at The Fashion Show, we would like to extend a huge "Thank You!" to all of our donors so far! This week we’re sharing our progress on our TFS 2021 theme and our fundraising progress.


We are so excited to present the theme for the 2021 show: Metamorphosis. Created through student collaboration this theme lets us reflect on the unpredictable year 2020 brought us while focusing on the future of change in a positive light. Metamorphosis honors everyone’s hard work and dedication in The Fashion Show from 2020 to 2021. The Fashion Show 2021: Metamorphosis aims to represent our numerous student designers and their collections in a way that values every design that crosses the runway. Multiple Director teams collaborated to take Metamorphosis from an initial mood board into a specific vision for our theme that will be represented in all TFS materials. From marketing materials to visual merchandising displays to set creation, Metamorphosis is represented throughout it all. Thanks to our Art Directors (Matthew Timmer and Grace Jorgensen), alongside our Gallery and Display Directors (Samantha Morgan and Hannah Iverson-Jones) and our Set Directors (Jacob Gasper, Hannah Hogan, Madelyn Uhl, and Emily Szabo) for helping establish a clear vision for The Fashion Show 2021: Metamorphosis.


Now some Fundraising news! For FundISU, we have surpassed over 50% of our fundraising goal within two weeks! We are completely blown away and so excited for how this support will allow The Fashion Show to continue to grow as a student organization and an event. We are looking forward to seeing where the following 17 days of our FundISU campaign take us!

The Fashion Show 2021 is in production!

February 04, 2021

Hello FundISU Donors! As we enter the new year, we look back on a challenging 2020 and are so thankful for your continuous support of The Fashion Show. Last year we surpassed our fundraising goal, raising a grand total of $34,005! Thank you for your generous donations that make each year the best possible production. 


Last night was the start of our fundraising campaign for 2021! Our FundISU campaign through the Iowa State Foundation will be live for 30-days, ending on March 5th. We are excited for the challenge of raising $30,000 in this short time frame!


Please follow our social media platforms to take a look at what our student leaders have been developing over the past few months. We appreciate every donation that helps support the continual growth of our organization!    


To donate to the Friends of The Fashion Show through the FundISU page, please visit:

Or Send a check to The Fashion Show at:

31 MacKay Hall, 2302 Osborne Dr., Ames, IA 50011


Follow us on social media:

Facebook: The Fashion Show

Instagram: ISUFashionShow

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Receive a TFS laptop sticker!



Receive a TFS face mask + TFS laptop sticker!



Have your name printed in The Fashion Show's program + TFS face mask + TFS laptop sticker!



Receive an exclusive TFS 2021 mug + your name printed in The Fashion Show's program + TFS face mask + TFS laptop sticker!



Receive a TFS 2021 sweatshirt + exclusive TFS 2021 mug + your name printed in The Fashion Show's program + TFS face mask + TFS laptop sticker!


Cardinal Club

VIP Parking at Reiman Gardens + a personal seating pod at the show (one night, max 6 people) + TFS 2021 sweatshirt + exclusive TFS 2021 mug + your name printed in The Fashion Show's program + TFS face mask + TFS laptop sticker!

Our Crowdfunding Groups