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The Fashion Show 2021

Raised toward our $30,000 Goal
334 Donors
Project has ended
Project ended on March 05, at 07:00 PM CST
Project Owners

COVID-19 Updates

March 03, 2021

This year’s planning process for The Fashion Show is quite different from the past 38 years. Our directors, committee members, and models have been working very hard to plan this year’s show while following the CDC guidelines and the Cyclones Care protocols. We have been able to have all TFS students attend in-person classes on Wednesday nights, with a Zoom option available, as well as our models practicing in-person every other Sunday night. 


While trying to plan our activities throughout the semester, it has been a bit challenging. We have to consider social distancing, rooms with half capacity, virtual events, and much more that lies within the CDC guidelines. This year’s events have already started to look very unique while we are working with these restrictions. We are working to make the most of these restrictions with virtual sign ups, recorded event attendance, and virtual Zoom calls for those who cannot attend the events in-person. These outlets help us ensure we are following COVID-19 protocols to prioritize health and safety.


This year’s runway show will be held at Reiman Gardens on Friday, Aprith 16th and Saturday, April 17th at 7 p.m. This gives us the ability to hold an outdoor runway show while following CDC guidelines to keep everyone safe. Unfortunately, we will not be selling tickets to the public this year due to the limited number of attendees we can accommodate at our new venue. Our Set Design directors have been working diligently to create the best seating arrangements for our audience in order to keep everyone socially distanced. 


We will be distributing minimal seats to our directors, committee members, designers, and models in order to have friends and family there to watch in person. We will host watch parties throughout campus for family and friends to dress up and enjoy the show together in a COVID-19 safe way. TFS students will be given wristbands for their friends and family to attend the watch parties. 

For those who are not able to attend our in-person show or watch parties, our livestream will be available to everyone on our Facebook page and our official ISU website. Thank you for your understanding & support while we plan The Fashion Show 2021.

TFS 2021 Philanthropy

February 24, 2021

Our Philanthropy directors (Emily DeDonker, Natalie Rock, and Clarissa Hoffman) have been working to secure and plan our three philanthropy events for The Fashion Show 2021. We are happy to continue our past relationships with Hughats and excited to start a new relationship with The SHOP. 

 This year The Fashion Show is excited to be partnering with Hughats again! Hughats is a non-profit organization recently created by Kris Abel-Helwig, a breast cancer survivor, who had the dream of making hats to comfort those going through chemotherapy treatments. Kris not only wants to help chemotherapy patients, but she also wants to spread joy to Alzheimer’s & dementia patients, in loving memory of her late mother. Volunteers for Hughats create hats, or 'hugs,' for children and adults in need of some warming up. Our team is hoping to send over 100 hats to children cancer patients, nursing home patients, and those in hospice care. Sign up to help us on February 27th 10-3pm in the South Ballroom at Iowa State’s Memorial Union to make some Hughats!

Sign up here: 

We are proud to be partnering with Dress for Success Des Moines for the fourth year. Dress for Success is a non-profit organization that provides programs to help local women acquire jobs, retain their positions, and succeed in the mainstream workplace.  Their mission is “to empower women to achieve economic independence by providing a network of support, professional attire, and development tools to help women thrive in work and in life.” This year we will be creating a thrifting event in order to support dress for success while staying within the organization’s COVID-19 guidelines. We will be collecting donations from students, faculty, staff and the Ames community to help make this event a success. The event will be held Friday, March 26th from 10AM-3PM in the Pioneer Room in the Memorial Union. 

Along with Dress for Success, they are beginning a new partnership with The SHOP (Students Helping Our Peers). This is the local food pantry found on Iowa State’s campus that helps ensure food security with all ISU students and staff. Our Philanthropy team will be in partnership with our Fashion Week team to make this food drive possible. 

 The Philanthropy committee will be collaborating with several other Fashion Show events to collect clothes and accessories throughout the spring semester. If you have any items you would like to donate or have questions about the program, please contact

TFS Insider

February 23, 2021

The Fashion Show 2021 has launched our new TFS Insider Podcast! Hosted by our Public Relations and Marketing Directors (Carly Haaning and Elizabeth Benoit) who show an inside look of how The Fashion Show is brought together by our Producers, Directors, Committee Members, Designers, and Models. The podcast lets people who aren’t involved in TFS gain insight on Iowa State’s annual fashion show. Tune in every Wednesday for the latest episode!



Follow our podcast on Spotify! 


TFS Insider is also available on Google Podcasts, Breaker, Pocketcasts, and Radiopublic.


24 Hour Push Day Update

February 19, 2021

We'd like to extend a huge THANK YOU to everyone who donated during our 24 hour push! We exceeded our goal of $2,400, and we could not have done that without you. These donations will help cover our expenses to plan and purchase items for our Fashion Week events during the week of show. Once again, thank you for helping us during our push day. We can't wait to see how much we can raise within the next two weeks!

24 Hour Push Day!

February 17, 2021

Hello FundISU Donors! We are 16 days out from the end of our campaign and have set a goal to raise $2,400 in the next 24 hours starting at 7pm today until 7pm tomorrow! Support from donors like you is the reason we are able to produce a fashion show on the scale that we have here at Iowa State. FundISU donations account for one-third of our production costs! With that being said the $2,400 we are working to raise today could pay for hair and makeup for our 50+ models, set materials needed at Reiman Gardens, and assist our promotional events the week of show.


There are many more aspects of our show that the FundISU campaign supports and makes possible. We are so grateful for our donors like you! Thanks for your continuous support of our program. We can’t wait to see how much we can fundraise in the next 24 hours!

Theme + Fundraising Updates

February 16, 2021

We are so excited to see the momentum our crowdfunding campaign has gained in a few weeks. From all of us at The Fashion Show, we would like to extend a huge "Thank You!" to all of our donors so far! This week we’re sharing our progress on our TFS 2021 theme and our fundraising progress.


We are so excited to present the theme for the 2021 show: Metamorphosis. Created through student collaboration this theme lets us reflect on the unpredictable year 2020 brought us while focusing on the future of change in a positive light. Metamorphosis honors everyone’s hard work and dedication in The Fashion Show from 2020 to 2021. The Fashion Show 2021: Metamorphosis aims to represent our numerous student designers and their collections in a way that values every design that crosses the runway. Multiple Director teams collaborated to take Metamorphosis from an initial mood board into a specific vision for our theme that will be represented in all TFS materials. From marketing materials to visual merchandising displays to set creation, Metamorphosis is represented throughout it all. Thanks to our Art Directors (Matthew Timmer and Grace Jorgensen), alongside our Gallery and Display Directors (Samantha Morgan and Hannah Iverson-Jones) and our Set Directors (Jacob Gasper, Hannah Hogan, Madelyn Uhl, and Emily Szabo) for helping establish a clear vision for The Fashion Show 2021: Metamorphosis.


Now some Fundraising news! For FundISU, we have surpassed over 50% of our fundraising goal within two weeks! We are completely blown away and so excited for how this support will allow The Fashion Show to continue to grow as a student organization and an event. We are looking forward to seeing where the following 17 days of our FundISU campaign take us!

The Fashion Show 2021 is in production!

February 04, 2021

Hello FundISU Donors! As we enter the new year, we look back on a challenging 2020 and are so thankful for your continuous support of The Fashion Show. Last year we surpassed our fundraising goal, raising a grand total of $34,005! Thank you for your generous donations that make each year the best possible production. 


Last night was the start of our fundraising campaign for 2021! Our FundISU campaign through the Iowa State Foundation will be live for 30-days, ending on March 5th. We are excited for the challenge of raising $30,000 in this short time frame!


Please follow our social media platforms to take a look at what our student leaders have been developing over the past few months. We appreciate every donation that helps support the continual growth of our organization!    


To donate to the Friends of The Fashion Show through the FundISU page, please visit:

Or Send a check to The Fashion Show at:

31 MacKay Hall, 2302 Osborne Dr., Ames, IA 50011


Follow us on social media:

Facebook: The Fashion Show

Instagram: ISUFashionShow

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Thank you for your support!



Receive a TFS laptop sticker!



Receive a TFS face mask + TFS laptop sticker!



Have your name printed in The Fashion Show's program + TFS face mask + TFS laptop sticker!



Receive an exclusive TFS 2021 mug + your name printed in The Fashion Show's program + TFS face mask + TFS laptop sticker!



Receive a TFS 2021 sweatshirt + exclusive TFS 2021 mug + your name printed in The Fashion Show's program + TFS face mask + TFS laptop sticker!


Cardinal Club

VIP Parking at Reiman Gardens + a personal seating pod at the show (one night, max 6 people) + TFS 2021 sweatshirt + exclusive TFS 2021 mug + your name printed in The Fashion Show's program + TFS face mask + TFS laptop sticker!

Our Crowdfunding Groups