In partnership with the Iowa State University Foundation, The Fashion Show 2023 has launched our annual FundISU campaign to support the development and production of this year’s show! As a valued supporter of TFS, we would appreciate your consideration in donating to this year’s show. Your contributions in the past have been fundamental to the development of The Fashion Show and continue to inspire students involved in the organization. Please visit our 2023 FundISU project to make a gift, or checks can be sent to:

The Fashion Show 

31 MacKay Hall, 2302 

Osborne Drive, Ames, Iowa 50011.

Thank you for your continued support of Iowa State University and The Fashion Show; any donation amount is truly appreciated!

Thank you,

The Fashion Show 2023

Hello Donors!

Once again, we want to thank you all for your support during The Fashion Show 2022. If you did not have a chance to pick up your incentives at the merchandise table at the show, we will be mailing them out to you in the upcoming days. If you earned a sticker incentive and were not able to pick it up at the show, and would still like us to mail it to you, please email fs.producers@iastate.edu and indicate that you would like to be mailed the sticker and the address to which you would like us to mail it to. 

We wanted to send out another "Thank You" for your support for The Fashion Show 2022! We had an amazing time planning and executing another spectacular show, and we hope you all enjoyed watching! 

We hope to see you all at The Fashion Show 2023 on April 15th at 7PM. 

Hello FundISU Donors!

We are so excited that The Fashion Show 2022 is finally here! If you are unable to join us in person this evening, the live stream link is linked below. The Fashion Show team is so thankful for your support and hope you enjoy the show tonight - whether that be from the audience at Stephens Auditorium or from the comfort of your own home! 

Link to Saturday's show at 7 PM CST:  https://youtu.be/t89V-0e5Jyk

We are so excited to be hosting Urban Outfitters as The Fashion Show 2022 Guest Designer! Throughout the week we have them involved in interactive campus lectures, workshops, and showcasing their designs on the runway. Here is the list of public events that Urban Outfitters has planned throughout Fashion Week.

Thursday, April 7th

What: Fabric Dyeing Workshop

Time: 11:00-1:00 PM & 3:00-5:00 PM

Location: Student Innovation Center

*Free to attend but limited availability

Thursday, April 7th

What: Open Information Sessions about careers and internships

Time: 1:30-2:00 PM

Location: 2088 Lebaron Hall

Thursday, April 7th

What: Individual Resume & Portfolio Feedback Sessions

Time: 2:00-4:00 PM (15 minute sessions)

Location: 2088 Lebaron Hall

*Free to attend but limited availability

Hello Donors! 

Only 7 days until The Fashion Show 2022, and we hope you are getting as excited as we are! 

Fashion Week is about to kick off with lots of events happening on campus! Our Fashion Week directors (Elizabeth Day, Brooke Mulholland, Kristin Nelson, & Maura Ortner) have been working hard to plan these events leading up to the shows. With that, we wanted to share with you the Fashion Week itinerary to keep you in the loop with what's happening on campus next week. 

We hope you join us for some of these fun events! Last but not least, tickets are still available, but going fast! Make sure you check out Ticketmaster to secure your seats!

Link: https://www.ticketmaster.com/event/06005C631A90A508

The Outreach Producers are responsible for creating a merchandise assortment for The Fashion Show that is sold on campus throughout the spring semester! We are excited to announce that it is officially live and available to purchase HERE! This year, we are working with Innovate 1858 to sell our merchandise on an online platform. You can order the items online, have them shipped to you or pick them up at the campus store. This year, we are offering two t-shirt options, a long sleeve, sweatshirt, tote bag, and laptop stickers!  TFS apparel will also be available for purchase at our tabling events on campus and during our Fashion Week, April 4-8th. There will also be merchandise sales before the show and during intermission on April 9th.

Below are a few photos of some of this year’s merchandise and the dates of our merchandise sales.

Merchandise Sales Dates & Locations:

March 29:  11 a.m. - 2 p.m. in the Lebaron Hall Lobby

March 30:  11 a.m. - 2 p.m. in the Lebaron Hall Lobby

For The Fashion Show 2022, we have brought back our TFS Insider Podcast, expanding “Beyond TFS.” The podcast is hosted by our Public Relations and Marketing Directors, Jackie Underhill and Irma Guzman, and PR committee members. Last year TFS Insider focused on showing the ins and outs of TFS behind the scenes and the different roles that embody each committee in the fashion show. This year we are expanding beyond this and taking it to outside sources connecting with past alumni professionals and touching base on their topics affecting the fashion industry. This year we also got the opportunity to expand our podcast to Youtube, so please head over to our Youtube channel to watch our podcast, like and subscribe to our channel and tune in every other Wednesday for the latest episode. 

TFS Insider is also available on Apple Podcast, Spotify, and Anchor.

Youtube Link: https://www.youtube.com/watch?v=06HhWsjFd4o

Spotify: https://open.spotify.com/show/4UWSMW9iI27ISjThhV9IUZ?si=5436d6c5989341ed

Apple Podcast: https://podcasts.apple.com/us/podcast/tfs-insider/id1553129412

Philanthropy directors (Brindy Arrendondo, Alaina Porter, and Dorothy Vernon) have been working to secure and plan our three philanthropy events for The Fashion Show 2022. We are happy to continue our past relationships with Hughats and Dress For Success, and excited to start a new relationship with The Pollinator Partnership. 

This year, The Fashion Show is excited to be partnering with Hughats again! Hughats is a non-profit organization created by Kris Abel-Helwig, a breast cancer survivor, who had the dream of making hats to comfort those going through chemotherapy treatments. Kris not only wants to help chemotherapy patients, but she also wants to spread joy to Alzheimer’s & dementia patients, in loving memory of her late mother. Volunteers for Hughats create hats, or 'hugs,' for children and adults in need of some warming up. The event this year was a great success, as we were able to donate 150+ hats to local children’s hospitals and cancer centers. 

We are proud to be partnering with Dress for Success Des Moines for the fifth year. Dress for Success is a non-profit organization that provides programs to help local women acquire jobs, retain their positions, and succeed in the mainstream workplace. Their mission is “to empower women to achieve economic independence by providing a network of support, professional attire, and development tools to help women thrive in work and in life.” Our event this year will feature a makeshift thrift store with all proceeds going to Dress For Success. We are in the process of collecting donations from students, faculty, staff, and the Ames community to help make this event a success. The event will be held Monday, March 28th from 12 PM - 5 PM in the Cardinal Room in the Memorial Union. 

Along with Dress for Success, we are beginning a new partnership with The Pollinator Partnership. The Pollinator Partnership has a mission to promote the health of pollinators through conservation, education, and research. Pollinators such as bees, birds, bats, and butterflies are responsible for sustaining our ecosystems and producing natural resources. The Fashion Show wanted to support an organization that reflects our value of sustainability. The Fashion Show purchased seed packets from The Pollinator Partnership, in which all proceeds go right back into the organization. The Philanthropy Committee is partnering up with the Fashion Week committee to put on a seed planting and pot decorating event. This will occur on Thursday, April 7th, tentatively at the Student Innovation Center from 3 PM - 6 PM.

If you have any items you would like to donate or have questions about the program, please contact fs.philanthropy@iastate.edu.

Registration is now open for the annual Behind the Scenes Day which will take place on April 8th, 2022. Behind the Scenes Day is designed for prospective students to learn all about Iowa State University’s Apparel Merchandising and Design program. During these days, students will participate in workshops, hear from students about their college experiences, and learn from faculty. 

How to Register: The links to register for Behind The Scenes Day can be found here: https://aeshm.hs.iastate.edu/future-students/visit-campus/behind-the-scenes-day/ 

The cost to attend is $10.00 per attendee, which must be paid at the time of registration. 

If you have any further questions, please contact fs.bts@iastate.edu.

FundISU Donors, 

For the donors who qualified, pre-sale begins on Monday, March 7th at 12 PM. To purchase tickets online, you will need the password that will be emailed to you by end of day Sunday. Pre-sale tickets can also be purchased at the Stephens Auditorium box office. 

General public ticket sales begin Monday, March 14th at 12 PM. They can be purchased at Stephens Auditorium box off and online at Ticketmaster. 

Ticketmaster Link: https://www.ticketmaster.com/event/06005C631A90A508

Only 36 more days until The Fashion Show 2022! We hope to see you there! Please contact fs.producers@iastate.edu if you have any questions or do not receive an email about pre-sale by the end of day Sunday.

We would like to take a moment and extend a huge thank you to everyone who has donated to The Fashion Show 2022! We are excited to announce our final fundraising amount, including check and cash donations, totaling $31,363! We are more than thrilled to announce that we’ve surpassed our initial goal of $30,000. Each year, we are grateful for the overwhelming support from our donors. The Fashion Show would not be possible without your contributions! Now it's time to receive your incentives for donating, so be on the lookout for an email regarding specific incentive information!

Hello FundISU Donors!

We are just two days away from the end of our FundISU campaign, and we are so thankful for the support you all have given so far. The FundISU campaign will end on February 25, 2022, at 7 PM CST. We are 95% of the way to our goal right now and are excited for the final two-day push to reach our goal! 

With only 55 days until The Fashion Show 2022, our Design Directors (Julia Tighe, Katherine Haidvogel, & Emily Becker) have been busy securing industry professionals who will serve as our Guest Judges. In March, five Guest Judges will evaluate all student entries for The Fashion Show 2022 and award over $10,000 in scholarships! Be sure to mark your calendars for our Meet the Judges event on March 25th. 

2022 Guest Judges

KATHLEEN HEIDEN

Kathleen Heiden received her Ph.D. in Family and Consumer Sciences Education from Iowa State University in 2007. She is currently an Associate Professor and Program Development Chair in Fashion Merchandising and Retail Studies at Louisiana Tech University. Heiden previously worked for JCPenney as a Product Developer and Evaluator where she collaborated with brand development designers and pattern makers, buyers, suppliers, and catalog departments to ensure children's clothing, accessories, and shoes met company standards and government guidances to ensure customer serviceability. 

CHRISTOPHER DOVE

Christopher Dove received his Bachelor of Science in Apparel Merchandising Design and Production with an emphasis in both Creative and Technical Design from Iowa State University in 2013. His career in fashion began as a technical design intern at Target for toddler accessories. He was offered a position to return to Target post-graduation as an assistant technical designer for women's woven tops at White House Black Market and later went back to Target as an assistant designer in handbags. He is currently the Senior Designer of Women's Accessories at Target, leading the design vision of handbags, wallets, and belts. 

ANYA CABOTH

Anya Caboth received her Bachelor's of Science Degree from Iowa State in Apparel Merchandising Design and Production with an emphasis in Technical Design. Anya currently works as a Technical Designer on the Women's Lifestyle team at Nike. Her role is to take the designer's vision and work with their factory partners to bring it to life. She creates tech packs, builds and advises on patterns, runs fittings, and approves samples. She has had experience working with large companies like Nike and Reebok and smaller companies like Tilly's and Pair of Thieves. 

AMANDA HENDRICKS

Amanda Hendricks received two Bachelor's Degrees from Iowa State University. One degree in Apparel Merchandising and Design with an emphasis in Apparel Merchandising and the other in Advertising. Amanda's current role is as a Senior Director of Merchandising at Ralph Lauren. After graduation, she moved out to New York, first working at a retail store in Soho called C. Wonder, which taught her a lot about the landscape of a New York City retail environment. She then landed at Ralph Lauren, where she has been able to grow within the Polo merchandising team. 

ERIN PEPE

Erin received her Bachelor's Degree in Apparel Merchandising and Design from Iowa State University in 2004 and is currently the Vice President of Digital and Customer Experience for SMCP. In regards to her past roles within the industry, all of them have revolved around the digital business, starting in buying and merchandising in addition to managing the sites. She also spent a few years in product development white at Steve Madden, Nina Shoes, and Club Monaco/Ralph Lauren. Prior to joining SMCP, she worked at Zadig & Voltaire where she was the Senior Vice President of Digital & Brand Marketing. She has also had the opportunity to be part of Paris & New York Fashion weeks while she was head of Brand Marketing at Zadig & Voltaire.

We'd like to extend a huge THANK YOU to everyone who donated during our 24 hour push! We exceeded our goal of $2,400, and we could not have done that without you. These donations will help cover expenses for our set design, hair and makeup, fashion week events, and so much more.  Once again, thank you for helping us during our push day. We can't wait to see how much we can raise within the next two weeks!

Hello, FundISU Donors! We are 16 days away from the end of our 2022 FundISU Campaign. With half of our campaign completed, we have set a goal to raise $2,400 in the next 24 hours beginning at 7 PM tonight until 7 PM tomorrow. Support from donors like you is the reason we are able to plan and produce a show on the scale The Fashion Show at Iowa State is known for. FundISU donations account for one-third of our production costs. With that being said, the $2,400 we have the goal of raising in the next 24-hours could help pay for hair and makeup for our 70+ models, set materials, and assist our promotional events the week of the show. 

There are a number of aspects of our show that the FundISU Campaign supports and helps to make possible. We are so grateful for the support donors just like you provide to our organization. Thank you for your continuous support of our program. 

We are thrilled to see the support our crowdfunding campaign has gained over the past week and a half! We are currently 40% of the way to our goal and we want to extend a ‘Thank You!’ to everyone who has donated so far. The Fashion Show team is thankful for all of your support and is excited to see how the support continues in these upcoming weeks of the campaign.

We are delighted to share the theme for The Fashion Show 2022: Resurgence. Resurgence is defined as, “a rising again into life, activity, or prominence.” This theme was developed through student creation and collaboration. Resurgence allows us to reflect on the challenging past two years while looking forward to the growth and revival of The Fashion Show. This year we will be celebrating the production’s 40th anniversary. We are thrilled to enter this new decade of The Fashion Show with a theme that represents the tenacity, strength, and energy that encapsulates our organization. Multiple director teams united to develop Resurgence from its initial mood board concept into a focused vision that will be represented throughout all of The Fashion Show 2022’s materials and content. The TFS team is excited to embody this theme and put on a production to inspire the next decade of the organization. 

Below is an image of the winning mood board that inspired this year’s theme. This mood board was created by one of our Art Directors, Grace Jorgensen. 

After the first week and a half of our FundISU campaign, we would like to thank all of our donors for contributing to The Fashion Show 2022!  We appreciate your continued support and are excited to meet our goal of $30,000 in the next three weeks!

As part of The Fashion Show 2022, we are honored to announce that lifestyle retailer, Urban Outfitters will be serving as our Guest Designer for this years show! Founded in 1970, the company is dedicated to inspiring its customers through a culmination of women’s and men’s apparel, footwear, beauty and wellness products, accessories, and houseware. Their products seek to provide an eye towards creativity and cultural understanding connecting creative individuals and communities around the world. Urban Outfitters headquarters is located in Philadelphia, Pennsylvania and currently operates over 200 stores throughout the United States, Canada, and Europe. 

Representatives from the Urban Outfitters team will present a series of looks during our runway show and speak to students about their company culture and supply chain. Partnering with such a unique company offers the opportunity to connect with the entire Iowa State student body and the reaction so far has been inspiring. Many of the committees are already working to incorporate the energy that Urban Outfitters creates into events and marketing ventures surrounding The Fashion Show. Without a doubt, we are beyond excited to showcase Urban Outfitters on our runway for The Fashion Show 2022!

Hello FundISU Donors! As we enter the new year, we want to take a moment and look back on a challenging 2021 and want to express our gratitude and appreciation for your continued support of The Fashion Show. Last year, we surpassed our fundraising goal and raised $34,005! Thank you for your generous donations that help to make each show the best production possible. 

Last Wednesday was the start of our 2022 fundraising campaign! The FundISU campaign through the Iowa State Foundation will be live for 30-days, ending on February 25th at 7 PM CST. We are excited about the challenge of raising $30,000 in 30 days.

As we start we continue to plan and execute the many aspects of The Fashion Show, please follow our social media platforms to follow along with what our student leaders are accomplishing. 

We appreciate every donation made to The Fashion Show, as every donation helps support the continual growth of our organization. To donate to the Friends of The Fashion Show through the FundISU page, please visit: https://fundisu.foundation.iastate.edu/TFS2022

Or send a check to The Fashion Show at: 

31 MacKay Hall, 2302 Osborne Drive, Ames, Iowa 50011

Follow TFS on Social Media: 

Facebook: The Fashion Show

Instagram: ISUFashionShow