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The Fashion Show 2017

Raised toward our $20,000 Goal
224 Donors
Project has ended
Project ended on February 24, at 07:00 PM CST
Project Owners

The Fashion Show 2017

In 1982, The Iowa State University Fashion Show began as a simple runway show held in a MacKay Hall classroom with attendance of only a few Iowa State University students. Over the course of thirty-five years, The Fashion Show has grown into one of the largest student run fashion shows in the North America produced by nearly 150 students selected to be part of the planning committees. In addition, The Fashion Show selects 50 student models who showcase the garments chosen by our guest judges. The garments that are included in the show are designed by over 75 Iowa State students from the Apparel, Merchandising, and Design program and throughout campus.

This year, The Fashion Show 2017 will take place on Saturday, April 8th at 7pm in CY Stephens Auditorium in Ames, Iowa. The production has grown to nearly sell out attendance of over 2,300 audience members, who are witness to the culmination of months of work done by students before the first curtain rises. 

Why Donate to The Fashion Show?

In addition to scholarships and networking opportunities with industry professionals, The Fashion Show simply provides ISU students with a one of a kind opportunity. The real world management and industry experience gained through participation has helped students obtain and succeed in internships and jobs after graduation. The majors involved with the show come from many different fields across campus and allow for the forming of lifelong friendships. The Fashion Show has also established and continue to expand community awareness and philanthropic efforts in the Ames and Des Moines area. The Fashion Show is more than the physical show on April 8th - it is the ultimate friendship and leadership building experience for those involved. The students on the planning team have been collaborating and working hard since October to give you the best production possible.  We hope you consider helping our organization continue its growth!

The Fashion Show Committees:

  • Alumni
  • Art
  • Behind The Scenes
  • Design
  • Fashion Week
  • Fundraising
  • Gallery and Display
  • Human Resources
  • Modeling
  • Photography
  • Pop-Up Shop
  • Public Relations and Marketing
  • Set
  • Tech
  • Treasurer


By donating to The Fashion Show 2017, you will not only be supporting the overall production of the show, but you will be contributing to scholarships that will benefit the futures of the winning students in each category! 

Student designers that are chosen to display their garments in the show by the guest judges are also competing for first, second, and third place scholarships in their respective categories. Last year, The Fashion Show gave away more than $10,000 in scholarships to winning student designers - and this campaign will hopefully help that number to increase this year! These scholarships help the student designers to not only further their educations, but also support the creation of future designs. The winner of each category wins up to $500 and the overall winner of Best in Show receives a $1,000 scholarship!

The categories for student designs include:

  • Accessories/Footwear
  • Activewear/Swimwear
  • Children's Wear
  • Collection & Digital Printing
  • Fiber Art
  • Graduate
  • Illustration
  • Inspired by the Textiles and Clothing Museum
  • Menswear
  • Special Occasion Cocktail
  • Special Occasion Evening 
  • Ready-to-Wear Fall/Winter
  • Ready-to-Wear Spring/Summer
  • Wearable Art
  • Portfolio

Industry Professionals

Although The Fashion Show prides itself on the student work, there's also a great deal of pride in the outstanding industry professionals that determine what garments make it onto the runway! Every year, professionals from across the nation come to help evaluate the student designs on Judging Day. Usually comprised of professionals from design, merchandising, buying, and production, the guest judges help critique and select the designs that will ultimately go down the runway, to ensure the show demonstrates the best Iowa State has to offer! 

The Fashion Show also inspires the student designers each year by bringing in a Guest Designer to showcase their work at the beginning of the second half of the show. The Guest Designer holds a coveted spot in the tradition of the show, as they continue to be designers who have demonstrated success and influence in the fashion industry. Previous designers that have held the Guest Designer spot have included alumnus Todd Snyder, alumnus Matthew Christopher, and alumni designers from Vineyard Vines, J Brand, Marc Jacobs, and Target. 

Our Program

The Apparel Merchandising and Design program is endorsed by the American Apparel and Footwear Association (AAFA). When you major in this field, you study fashion, product development, costume history, merchandising and marketing strategies, production processes, business processes, and consumer behavior. Our work with industry related software and classroom experience prepares us for a career in one of the largest industries in the world: textiles and apparel. 

Iowa State University features many production technology and product development laboratories where students can test fabrics, conduct research, and design apparel. Iowa State is one of the few apparel programs in the country where undergraduate students have access to these technologies, and they continue to inspire and develop the skills of apparel students every year. 

Students in the Apparel Merchandising and Design program also have the chance to study abroad, participate in field studies to Los Angeles, Chicago, or New York, and participate in professional internship opportunities. All of these experiences and tools help to prepare students in the program for a successful future in the industry.

Choose a giving level



Receive a personalized JPEG. Bring the JPEG with you to the show and you’ll receive a Fashion Show button.



Receive a personalized JPEG and button and have your name printed in the show program, which is handed out to over 2,000 guests in attendance.



Receive a personalized JPEG and button, have your name mentioned in the show program, receive an original Fashion Show t-shirt and gain access to Ticket Pre-Sale in order to reserve the best seats for The Fashion Show 2017.



Receive a personalized JPEG and button, have your name mentioned in the show program, receive an original Fashion Show t-shirt, gain access to Ticket Pre-Sale, and receive an invitation to the exclusive Alumni Reception before the show.



Receive a personalized JPEG and button, have your name mentioned in the show program, Receive an original Fashion Show t-shirt, gain access to Ticket Pre-Sale, Receive an invitation to the exclusive Alumni Reception before the show, and receive an invitation for a backstage tour of Stephens Auditorium on April 8, 2017.