The Fashion Show 2025

In 1982, The Fashion Show at Iowa State University began as a simple runway show held in a MacKay Hall classroom with only a few Iowa State students in attendance. Over the past 43 years, The Fashion Show has grown into one of the largest student-run fashion shows in the nation and is produced by nearly 150 students selected to be part of the planning committees. In addition, The Fashion Show selects 70 student models who showcase the garments chosen by industry guest judges. Garments included in the show are designed by over 75 Iowa State students from the Apparel, Merchandising, and Design program.

This year, The Fashion Show 2025 will take place on Saturday, April 12th, at 7:00 p.m. We are excited to announce that the show will once again take place at C.Y. Stephens Auditorium in Ames, Iowa. The production has grown to a nearly sold-out attendance of over 5,000 audience members and online viewers who witness the culmination of months of student work. Anyone unable to attend the show in person will be able to access our live stream, which will be available on our Facebook page and our official TFS website. 

Why Donate to The Fashion Show?

In addition to scholarships and networking opportunities with industry professionals, The Fashion Show provides Iowa State students with many unique opportunities. Participation on any TFS committee allows students to obtain industry experience and develop leadership skills that impact their selection for internships and jobs following graduation. The Fashion Show also continues to expand community awareness and philanthropic efforts in the Ames and Des Moines areas. Those involved with the show come from a diverse set of majors and form lifelong friendships throughout the planning process. Student leaders on the planning teams have been collaborating since August 2024 to develop the best possible production. We hope you consider donating to the continual growth of our organization!       

The Fashion Show Committees:

- Art Direction

- Alumni Relations

- Behind The Scenes

- Design

- Digital Media

- Finance

- Marketing

- Model Management

- Philanthropy 

- Photography

- Public Relations

- Set Design

- Social Media 

- Special Events

- Visual Merchandising

Scholarships

By donating to The Fashion Show 2025, you will be supporting the overall production of the show and contributing to scholarships that benefit the futures of winning students in each category! 

Student designers chosen to display their garments in the show also compete for first-, second-, and third-place scholarships in their respective categories. Last year, The Fashion Show awarded more than $10,000 in scholarships to student designers due to the generous donations acquired through this campaign! These scholarships help students further their education and facilitate the creation of future designs. First place in each category receives $500, and the overall winner of Lora and Russ Talbot ISU Fashion Show Best in Show is awarded a $2,500 endowed scholarship!

Categories for student designs include:

- Accessories

- Activewear

- Athleisure

- Childrenswear

- Costume 

- Day Dresses

- Digital Printing

- Fashion Illustration

- Fiber Art

- Formal Wear

- Functional Design/Uniforms

- Graduate

- Inspired by the Textiles and Clothing Museum 

- Plus Size

- Portfolio (Analog or Digital)

- Senior Collection 

- Sleepwear/Loungewear

- Sportswear

- Suiting/Business Attire

- Sustainability

- Wearable Art

- Wearable Technology 

Industry Professionals

Besides showcasing student work, The Fashion Show prides itself on inviting distinguished industry professionals to serve as guest judges for the show. Every year, professionals from across the country convene at Iowa State to evaluate submitted entries on Judging Day. Comprised of associates in design, merchandising, education, and production, the guest judges help critique and select which designs will walk the runway and demonstrate the most elite student work. The Fashion Show also inspires student designers by hosting an industry Guest Company to showcase their work during the second half of the show. The Guest Company holds a coveted spot in the show's tradition as these brands continue to demonstrate success and influence in the apparel industry. Last year, The Fashion Show welcomed Nordstrom as the Guest Company. Additional previous companies include Steve Madden, Urban Outfitters, Vans, Patagonia, alumnus Todd Snyder, alumnus Matthew Christopher, and alumni designers from Vineyard Vines, J Brand, Marc Jacobs, and Target. 

Our Program

The Apparel, Merchandising, and Design program is endorsed by the American Apparel and Footwear Association (AAFA). Students of the program study fashion design, technical design, product development, costume history, merchandising and marketing strategies, production processes, business processes, and consumer behavior. Exposure to industry software and challenging classroom experiences prepares students for careers in one of the largest industries in the world: textiles and apparel. 

Iowa State University features production technology and product development laboratories where students can test fabrics, conduct research, and design textiles. Undergraduate access to these facilities is unique among national apparel programs, and the opportunities these facilities provide continue to inspire and educate students. 

As part of the Apparel, Merchandising, and Design program, students have the opportunity to participate in international study abroad programs in England, Italy, Vietnam, South Korea, and more. During the summer, over 150 undergraduates complete annual industry internships at companies across the nation, gaining valuable professional experience.