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The Fashion Show 2018

Raised toward our $25,000 Goal
256 Donors
Project has ended
Project ended on February 16, at 07:00 PM CST
Project Owners

Get Excited for The Fashion Show 2019!!

January 23, 2019

We are so excited to be sharing our new FundISU campaign for 2019. We will be running this campaign from January 23rd to February 23rd. Our goal is to raise $25,000 in 30 days, and we can’t do this without your help. We are so grateful for all our your past donations, and we hope you will consider donating again.

Follow this link to our new page:

Outstanding Event of the Year!

April 24, 2018

The Iowa State University Division of Student Affairs has selected The Fashion Show 2018 as the recipient of the Outstanding Event of the Year Award!  Fashion Show Producers Sarah Waigand, Jessica Helberg, Josie Brownmiller, and Emily Clark were recognized this morning at the Student Affairs Spring Award Meeting.  As a donor, thank you for your continued support of The Fashion Show to ensure success and growth of the organization.  Your generosity has made a significant impact on the professional and creative development of both student leaders and designers.  




April 09, 2018

Only four more days until The Fashion Show 2018!  Our committees are busy making last minute preparations and executing months of hard work with a variety of events this week!  Below are final details regarding incentives, Patagonia events, and the livestream!




If you are attending The Fashion Show, please refer to the following information to pick up your incentives!  If you are unable to attend the show, your items will be mailed after April 14.


Laptop Stickers, T-Shirts, and DATS Scarves:  These incentives will be available at The Fashion Show’s t-shirt sale table in the upper lobby of C.Y. Stephens on Saturday, April 14.


Alumni Reception:   

Saturday, April 14

5:00 - 6:30 p.m.

167 Scheman Building

RSVP Required


C.Y. Stephens Backstage Tour:

Saturday, April 14

2:00 p.m.

C.Y. Stephens Auditorium

Enter through the back loading dock doors on the south side of C.Y. Stephens.


VIP Parking:

Exclusive access to Lot F on the west side of C.Y. Stephens.

Place your VIP Parking Pass in the windshield of your car.

Each space will be clearly marked with donor names.




We are honored to welcome our Patagonia representatives to campus this week and promote the following events!


Worn Wear College Tour

WHEN: Wednesday, April 11 + Thursday, April 12

TIME: 10:00 a.m. - 4:00 p.m.

WHERE: West Loop of the Memorial Union

WHAT: Worn Wear celebrates the stories we wear, keeps your gear in action longer through repair and reuse, and recycles your garments when they are beyond repair. Bring any clean, damaged clothing to the Worn Wear College Tour, and they will repair it for free. Items are not excluded to Patagonia-branded clothing.


Patagonia Campus Lecture

WHEN: Thursday, April 12

TIME: 4:10 - 5:00 p.m.

WHERE: 0127 Curtiss Hall

WHAT: Three representatives from Patagonia's product development and design team will discuss a variety of topics that reflect the company's mission, product development processes, sustainable practices in supply chain, and agricultural standpoints.

LECTURE TITLE: "Using Business as a Tool for Change"




If you are unable to make it to Ames for The Fashion Show 2018, join our online audience and stream the show live at the link below!  Celebrate the success of Iowa State student designers and experience a guest appearance by PATAGONIA!


Livestream Link:




March 02, 2018


Thank you to everyone who donated to The Fashion Show 2018!  We are so excited to announce that our final fundraising amount, including check and cash donations, totals over $30,000!  Each year, we are grateful for the overwhelming support of our donors.  The Fashion Show would not be possible without your contributions!  Now it is time to receive your incentives for donating!  Be on the lookout for an email regarding specific incentive information.


Ticket Sales:

Public ticket sales open on March 12, 2018 at the Iowa State Center Ticket Office or online at  Tickets range from $15 - $30 depending on location and those purchased through Ticketmaster will incur additional fees.


Link to Ticketmaster:


If you are unable to attend, The Fashion Show 2018 will be streaming live online for the second consecutive year!  Anyone is invited to join our streaming audience from your homes across the country.  Details for live stream viewing will be posted on the FundISU page and our social media closer to the show.  We look forward to seeing everyone on April 14!


Merchandising Scholarship:

Starting in 2015, apparel merchandising students have had a chance to compete for the $1,000 Lora and Russ Talbot ISU Fashion Show Merchandising Scholarship.  The project is designed by a local or national apparel company with the intent of solving a specific merchandising concern within the firm.  We are excited to announce that we will be partnering with Versona of Des Moines to develop this case study!  The winner of the scholarship will be announced during the awards portion of The Fashion Show 2018.


Behind the Scenes Day:

Behind the Scenes Day is a campus visit day on Friday, April 13, for over 350 high school or prospective students that are interested in the Apparel, Merchandising, and Design program at Iowa State.  Students visiting will attend interactive break-out sessions lead by faculty and students that give insight to the AMD major and apparel industry.  Students will attend an exclusive session held by our Guest Designer, Patagonia; visit our merchandise sales event; and watch the dress rehearsal for The Fashion Show 2018!  Registration is now open, so be sure to share the link with any friends or family that may have interest in this event!


Registration Link:



The Outreach Producers are responsible for creating a merchandise assortment for The Fashion Show that is sold on campus throughout the spring semester!  This year, we are offering several T-shirt options, black ball caps, and laptop stickers!  Below are photos of this year’s merchandise and the dates of our T-shirt sales.


Merchandise Sales Dates & Locations:

March 5:  10 a.m. - 2 p.m. at the Memorial Union, outside of the Bookstore

March 6:  10 a.m. - 2 p.m. at the Memorial Union, outside of the Bookstore

March 27:  11 a.m. - 2 p.m. in LeBaron Hall Lobby

March 29:  11 a.m. - 2 p.m. in LeBaron Hall Lobby

April 4:  11 a.m. - 2 p.m. in LeBaron Hall Lobby

Fashion Week Events:  April 9 - 13 on Central Campus, times TBD

The Fashion Show 2018:  April 14, prior to the show and during intermission

Week Four: Dress for Success

February 14, 2018

With only two days left in our FundISU Campaign we have updates this week regarding our guest designer and The Fashion Show’s philanthropic efforts!  


Guest Designer:

In the past week, we have received confirmation of the four representatives who will be joining us in April from Patagonia!  This team continues to share their excitement about working with students and sharing their passion for quality and sustainability.  


Rebecca Green Shank - Product Development for Men’s and Women’s Sportswear

Kena Gonzalez Todd - Fit Specialist

Sarah Darnell - Product Designer

Chris Teig - Director of Art and Illustration



Organized by our Alumni and Community Relations Directors, we are proud to be partnering with Dress for Success Des Moines as this year’s philanthropy!  Dress for Success is a non-profit organization that provides programs to help local women acquire jobs, retain their positions, and succeed in the mainstream workplace.  Their mission is “to empower women to achieve economic independence by providing a network of support, professional attire, and development tools to help women thrive in work and in life.”  At Dress for Success, 2018 is “The Year of the Shoe”, and donations of black shoes, black purses, and $10 gas gift cards are in need.  The Alumni and Community Relations committee will be collaborating with several other Fashion Show events to collect clothes and accessories throughout the spring semester!  If you have any items you would like to donate or have questions about the program, please contact!

Week Three: Meet Our Guest Judges

February 07, 2018

With only 66 days until The Fashion Show 2018, our Design Directors have been busy securing several industry professionals who will join our team in the spring.  In March, four guest judges will evaluate all student entries for the show and award over $10,000 in scholarship!  Make sure to mark your calendars for Friday, March 23, for our Meet the Judges event!


Guest Judges


Emily Kammeyer Sumner

Emily Kammeyer Sumner graduated from Iowa State University in 2007 with a degree in Creative Apparel Design.  During her career, Emily has worked in client relations for J. Crew and technical design at Aeropostale.  She is currently the Director of Technical Design at Universal Standard, a company that provides quality, modern, and elevated essentials for women sizes 10 - 28.  In 2010, Emily founded E.Kammeyer Accessories, a line of handmade accessories for the downtown girl who loves a vintage edge.  The collection includes bridal, evening, and every day hair accessories as well as jewelry.


Emily Erusha-Hilleque

As a graduate from the Ivy College of Business at Iowa State, Emily Erusha-Hilleque began her career at Target in August of 2000.  She entered the industry as an Inventory Analyst for Ready-To-Wear and Kids Apparel before advancing into positions such as Merchandising Planner Manager, Senior Buyer, and Director of Merchandising.  Emily has recently transferred into the design segment of the company as the Design Director for Ready-to-Wear.    


Tyler Valladolid

Tyler Valladolid graduated from Iowa State University in 2008 with a degree in Apparel, Merchandising, and Production.  At the start of his career, Tyler worked as a Merchandiser and Merchandise Manager for Lands’ End and Fossil Group, Inc.  His current position as a Senior Merchant at Abercrombie & Fitch includes work with the Hollister Guys outerwear, swim, underwear, sleep, accessories, third party, and GWP categories.    


Dr. Tameka Ellington

Dr. Tameka Ellington is currently an Assistant Professor of Fashion Design at Kent State University, receiving her M.A. at Michigan State University in Apparel and Textiles and her Ph.D. in Curriculum and Instruction at Kent State.  As an academic, Dr. Ellington’s creative scholarship has reached international acclaim and focuses on African culture and fables.  She has exhibited work in Beijing, Vancouver, and numerous national venues, receiving awards at the International Textile and Apparel Association Conference in 2015 and 2014.


Meet the Judges:  Friday, March 23, 2018; Iowa State Alumni Center Ballroom from 6 - 9 p.m.  Join us for hors d’oeuvres, networking, and educational presentations by our industry guest judges!  


January 31, 2018

It has been an exciting few weeks launching our annual crowdfunding campaign through FundISU and solidifying more details for the show!  This week, we have updates on the show’s theme, model practices, our DJ, and additional fundraisers!



This year, The Fashion Show 2018 presents: RESILIENCE, a representation of minimalistic modern concepts and organic greenhouse inspired elements.  Our theme began through a student mood board titled “Deep Rooted” which symbolized new beginnings through nature’s neutral green palette and a sense of renewal.  As we continue to communicate with our contacts at Patagonia, we are reminded of their challenges to overcome the impact of recent natural disasters in the Los Angeles area.  Students were adamant about honoring Patagonia’s ability to face adversity during this time through the show’s title.  #VenturaStrong


Model Practices:

Even though it is only the end of January, our models are already hard at work preparing for this year’s show!  They had their very first practice this past Sunday, January 28th.  The models have one of the most important jobs in the show, and we are excited to see the unique choreography our Modeling Directors develop.  Models, directors, and committee members will be busy this semester with over eight practices, garment photos, and garment fit nights.      



Our Tech Directors are excited to announce the return of Nicholas Hadfield as our DJ for this year’s show!  Nick is a graduate of Iowa State University and the Berklee School of Music.  He now resides in Los Angeles apprenticing under producer, Eric Rosse.  Recently, he has worked on albums with Pablo Alboran, Jackie Evancho, and Idina Menzel.  Nick will be composing original music for RESILIENCE and The Fashion Show 2018!



Fundraising efforts for The Fashion Show 2018 do not stop with the FundISU campaign.  Tonight, our committees are taking over the concession stands at the Iowa State Men’s Basketball game against West Virginia!  We also have two local food fundraisers scheduled in Ames for the following dates:


Blaze Pizza:  February 21, 2018, 8:00 - 11:00 p.m.

Freddy’s Frozen Custard & Steakburgers:  March 6, 2018, 5:00 - 10:00 p.m.

Week One: Guest Designer 2018 = PATAGONIA

January 24, 2018

After the first week of our FundISU campaign, we would like to thank all of our donors for contributing to The Fashion Show 2018!  We appreciate your continued support and are excited to meet our goal of $25,000 in the next three weeks!


As part of The Fashion Show 2018, we are honored to announce Patagonia as our Guest Company/Designer for this year!  Patagonia is a high-performance outerwear manufacturer with a mission to protect and preserve the environment while creating the best possible product.  Representatives from the product development and design department will present 30 looks during our runway show and speak to students about their company culture and supply chain.  Partnering with such a unique company offers the opportunity to connect with the entire Iowa State student body and the reaction so far has been inspiring.  Many of our committees are already working to incorporate Patagonia’s values into events surrounding The Fashion Show.  Patagonia’s mission, sustainability platform, and activist efforts resonate with students and we look forward to spreading their message during their visit in April.

Get excited for The Fashion Show 2018!

January 17, 2018

Hello FundISU donors!  Happy New Year!  As we start the new year, we look back on 2017 and are so thankful for your support of The Fashion Show.  Last year, we surpassed our fundraising goal by 30 percent, raising $26,474!  Thank you for your generous donations that make each year the best possible production.  


Tonight marks the start of our fundraising campaign for 2018!  We have increased our goal this year to $25,000 and will run a 30-day FundISU campaign through the Iowa State Foundation ending on Friday, February 16.  Please follow our social media platforms to take a look inside what our student leaders have been developing during the past few months.  We appreciate every donation that helps support the continual growth of our organization!


To Donate:  


To donate to the Friends of The Fashion Show through the FundISU page, please visit:


Or send a check addressed to The Fashion Show at

31 MacKay Hall, 2302 Osborne Dr., Ames, IA 50011


Follow us on social media:  


Facebook: The Fashion Show

Instagram:  ISUFashionShow

Twitter:  @ISUFashionShow

Choose a giving level



Receive a TFS 2018 laptop sticker!



Have your name printed in The Fashion Show's program given to over 2,300 attendees + TFS 2018 laptop sticker!



Receive a free Fashion Show T-shirt AND access to the ticket pre-sale + Name printed in The Fashion Show's program + TFS 2018 laptop sticker!



Receive an invitation to the exclusive Alumni Reception before the show + Free Fashion Show T-shirt and access to the ticket pre-sale + Name printed in The Fashion Show's program + TFS 2018 laptop sticker!



Receive a backstage tour of C.Y. Stephens + Invitation to the exclusive Alumni Reception + Free Fashion Show T-shirt and access to the ticket pre-sale + Name printed in The Fashion Show's program + TFS 2018 laptop sticker!


Sewer's Club

Receive a scarf designed and printed by students in the DATS Lab AND VIP parking day of show + Backstage tour of C.Y. Stephens + Invitation to the exclusive Alumni Reception + Free Fashion Show T-shirt and access to the ticket pre-sale + Name printed in The Fashion Show's program + TFS 2018 laptop sticker!

Our Crowdfunding Groups